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BOOK SUMMARY :

Cold war on the home front the soft power of midcentury design greg castillo on amazoncom free shipping on qualifying offers amid a display of sunshine yellow electric appliances in a model home at the 1959 american national exhibition in moscowcold war on the home front makes a significant contribution both in terms of archival evidence and of the sophistication of his argument to an evolving literature on culture consumerism and the cold war this book is richly informativecastillos publications on cold war design politics and practices include a monograph cold war on the home front the soft power of midcentury design and essays in imagining the west in eastern europe and the soviet union cold war modern art and design in a divided world 1945 1975 and the politics of the kitchen in the cold warhowever as greg castillo shows in cold war on the home front this debate and the american national exhibition itself were in fact the culmination of a decade long ideological battle fought with refrigerators televisions living room suites and prefab homesget this from a library cold war on the home front the soft power of midcentury design greg castillo greg castillo presents an illustrated history of the persuasive impact of model homes appliances and furniture in cold war propaganda

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